Singapore Navy Recruit with a Paper Uniform
Saatchi & Saatchi Singapore created a direct mail piece that was sent out to six thousand graduating ‘A’ level students. When opened, the piece shows off a crisp, white Naval Officer’s jacket, complete with medals and decorations.
The mock uniforms were to help the students better imagine themselves dressed for success. 4.7% of them responded, a higher than average response rate compared to previous direct mailers sent out.
“We sent out direct mailer packs, which opened out to be the ultimate uniform – a crisp, white Naval Officer’s jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-sized uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket.”
Technorati Tags: direct mail, Naval Officer, mock uniforms, Saatchi & Saatchi Singapore, Singapore
1 comment | | categories : Singapore
Dear Sir,
I was quite impressed by the creative design uniform mail, do you know where I can have one copy to look?
And do you know where to buy or find new army digital camo uniform of SAF?