Yaoki Shochu Bottle Design that never gives up
The package design for Yaoki Japanese brand won two prestigious awards: LIA 2007 (Silver in “Alcoholic drinks”) and Red Dot Award 2007 (Communivation design/Packaging design).
“The name “Yaoki” is derived from a Japanese old proverb “Nana korobi yaoki“. It means “Stand up on the eighth attempt after falling seven times” and epitomises the spirit of “Never give up!” The special shape of the bottle reflects this concept.
Shaped like a roly-poly Daruma doll it will stand up again and again even if it almost falls over. The arita-yaki material is remarkable too: a porcelain made in one of the most famous potteries in the world.
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1 Comment Categories : Design
thank you for sharing this with others. an amazing art piece for an awesome spirit.