Toypography : How Simple Shapes can form Japanese Kanji, English Words and a Picture

Toypography seems to be a very smartly designed kids toy which helps them to create a connection between the Japanese Kanji, English translation and the meaning of the word as a picture (in this case, as animals).

Toypography1

I know that in the case of some Chinese characters, the strokes that make them up are sometimes derived from the things they represent. But this takes them to the next level, with the English translation included, and the fact that every piece seems to be used.

The website shows a little slideshow for each of the words (seen in the screenshot above) animating between the different states. See below for the 3 states for “FISH“.

Toypography2